Campaign planning
Briefs and scoping tools that keep your PPC, social and funnel projects aligned with business goals.
Internal tools for your team
Templates and checklists for UAE real estate marketing teams
This library gives your team ready to adapt templates and checklists that match the way Titan thinks about real estate campaigns. Use them to brief work, track permits, align sales and keep your social and paid media closer to the rules.
Briefing templates
Permit and documentation checklists
Lead handling and reporting aides
You can use these structures on your own or with Titan. They are general tools, not legal documents. Your legal and compliance teams should always review final versions.
Structure
Four groups of templates that match real estate workflows
Everything we include fits into one of four buckets. Campaign planning, compliance and documentation, content and social, and lead handling with reporting.
Compliance and documentation
Checklists and trackers to keep permits, licenses and approvals in one visible place for each project.
Content and social
Captions, asset lists and review flows that help your content team stay on brand and closer to rules.
Leads and reporting
Simple forms and dashboards to track lead quality, speed and what actually turns into deals.
Campaign planning
Briefs and planners for launches, phases and always on activity
These templates help your team move from vague ideas to clear, scoped campaigns. They also make it easier to work with agencies and internal stakeholders.
Real estate campaign brief template
One page that spells out what the campaign needs to achieve and how.
- Fields for objective, segment, budget and timing.
- Slots for project, community and permit context.
- Space for must have and must avoid messages.
Launch and phase roadmap sheet
A simple grid that links phases of a project to campaigns and assets.
- Columns for pre launch, launch and post launch activity.
- Rows for PPC, social, email and offline placements.
- Flags for which pieces depend on permits or new approvals.
Audience and offer mapping template
A quick way to align offers and projects with the right buyer segments.
- Separate sections for end users, investors and mixed profiles.
- Notes field for risk appetite and key objections.
- Link to landing pages and form setups for each group.
Permits and documentation
Checklists and trackers that keep permits and approvals visible
These tools sit between marketing and compliance. They do not replace your legal process. They make it easier to see what is missing before campaigns move ahead.
Project and permit tracker sheet
A table that links each project and campaign to its documentation.
- Columns for project name, entity, permit ID and validity dates.
- Fields for campaign names and channels that sit on that permit.
- Status chips for ready, pending and needs review.
Advertising permit checklist for marketers
A short list of yes or no questions to answer before launch.
- Has the permit owner confirmed the scope in writing.
- Do creative and landing pages carry required elements.
- Does the channel plan match the permit type and format.
Documentation folder structure guide
A structure you can copy for internal shared drives or cloud storage.
- Standard folders for legal, permits, creative and reports.
- Naming conventions for files and version control.
- Access rules so only the right teams can edit key documents.
Content and social
Templates for social calendars, captions and influencer briefs
These tools keep your content team fast and consistent while staying close to the expectations around property ads.
Real estate social content calendar
A calendar layout that balances brand, project and educational posts.
- Columns for channel, format and theme.
- Tags for project, community and funnel stage.
- Checkboxes for permit review where needed.
Caption and creative checklist
A quick pre publish checklist that mirrors the one on the influencer guide page.
- Sections for disclosure, identity and claims.
- Space to paste final caption and key on screen text.
- Sign off row for the marketer who approved the post.
Influencer and creator brief template
A brief that treats property content as structured work, not a casual favour.
- Fields for advertiser, project and permit references.
- Do and do not sections for topics, words and claims.
- Expected content formats, hooks and calls to action.
Leads and reporting
Simple tools for lead quality, speed and outcome visibility
These templates keep marketing and sales honest with each other. They also give leadership a clear view of what campaigns really do.
Lead capture and routing matrix
A table that shows where leads go once they come in and who owns them.
- Rows by source and project or funnel.
- Columns for owner, priority and follow up channel.
- Notes field for special handling rules.
Response time and follow up tracker
A light tracker you can use before a full CRM rollout or alongside it.
- Captures first response time and follow up cadence.
- Flags leads that need management attention.
- Links to campaigns and projects for pattern analysis.
Monthly marketing and sales alignment sheet
A one page view you can use in joint review meetings.
- Sections for traffic, leads, qualified leads and closed deals.
- Comments from both marketing and sales on what changed.
- Action items and owners for the next period.
Adoption
Rolling templates into your daily work without overwhelming the team
Templates only work if people actually use them. Start with the small set that tackles your biggest pain point.
1
Pick one or two priority areas
Choose the area that hurts the most today.
That may be campaign planning chaos, missing permits or weak lead follow up.2
Assign owners and make light edits
Let internal owners adapt labels and fields so the templates feel like part of your environment, not a foreign object.3
Test for one project or channel
Use the new template on a single project or campaign first.
Remove fields nobody ever touches.4
Expand, then digitise
Once teams are comfortable, move from spreadsheets and docs into your CRM or task tools with the same structure.Questions
Template and checklist questions we often hear
Do you provide these as ready to use files
Yes. We can provide editable versions in common formats such as spreadsheets, documents and slides when we work together. You can also recreate the layouts in your own tools using the descriptions on this page.
Are these templates specific to Dubai only
The logic works across the UAE. Where a template touches advertising permits or regulator names, you should align the wording with the Emirate and authorities that cover your projects.
Can you customise templates for our internal stack
Yes. During an engagement we can tune fields, labels and flows around your CRM, project systems and reporting needs so your teams do not have to translate everything manually.